In what may be one of the more bizarre band merchandise options of all time, the Grateful Dead have announced a new collaboration with North Coast Organics – a company led by self-confessed Dead Head and CEO, Nathan Morin – to produce an organic vegan deodorant range, tailor-made for Dead Heads around the world.

"I have been a Dead Head since 1999," says Morin (via Stereogum). "The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism, and organic agriculture. The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special essential oil blends that reference the Grateful Dead’s music."

Grateful Dead | "Eyes Of The World"

Grateful Dead legacy manager and archivist, David Lemieux echoed Morin’s sentiment, saying, "Along with our love of the music, Dead Heads also often identify themselves as socially and environmentally conscious, and with that awareness is a love of the world around us, and the desire to help protect it."

"That goes for ourselves as well. As much as it’s important to be mindful of what we put into our bodies, it’s also essential to be aware of what we put onto our bodies. We’re so happy that a company like North Coast Organics exists, as they share our love of organic, healthful products for the body."

The Grateful Dead Organic Deodorant range offers five distinct scents … Skull & Roses (lavender + rose), Sunshine (blood orange + bergamot), Workingman’s (cedarwood + juniper), Timber (douglas fir + sage), and Unscented … which are all handmade in small batches using vegan, edible ingredients. You can get some for yourself, or your favourite Dead Head, here.

Recently, the Grateful Dead launched All The Years, Live! series via YouTube, which is updated weekly with one-off performances from the band's infamously lengthy live tenure. Subscribe here to follow. 

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