30 Years of Roxette’s ’Joyride’ to the Top of the Charts

30 Years of Roxette’s ’Joyride’ to the Top of the Charts

Roxette. Photo by Phil Dent/Redferns/Getty Images. 

Can you believe it’s been 30 years since perfect pop smash took over the airwaves?!

This year, iconic Swedish duo Roxette celebrates the 30th anniversary of their chart-topping third album Joyride, following the band’s spectacular global breakthrough with Look Sharp! in 1989. 

Marking the occasion, a worldwide campaign has been launched, inviting fans to create their own Roxette Top 10 songs playlist for the chance to win awesome prizes – more details below!



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Preceding the release of Joyride, three US number-one singles - The Look, Listen To Your Heart and It Must Have Been Love - and other big hits like Dressed For Success and Dangerous had rapidly made the duo Marie Fredriksson and Per Gessle a worldwide pop phenomenon.

Joyride followed in 1991, cementing Roxette’s newfound status as a global hit-makers; somehow managing to even exceed the amplified expectations set by its predecessors. On May 1, the title track zoomed all the way up to number one on the Billboard Hot 100 chart – setting a record no Scandinavian group or artist has yet been able to break! 

Let’s take a moment to relive the classic 1991 music video, featuring a montage of carefree joyrides on trains, planes and automobiles. 

Roxette | ‘Joyride’ [Official Video] 

The Roxette Top Ten playlist is open to enter now. Follow this link and create your own playlist for the chance to win a stack of prizes, including exclusive behind the scenes footage, advance access to remastered videos, messages and memories from Per Gessle and much more. Head to Joyride30th.com to enter!


joyride playlist
Roxette Top Ten playlist competition. 

The Joyride (30th Anniversary Box Set) offers two previously unreleased demos of songs originally released by Per’s former group Gyllene Tider, and other unearthed demos from 1990. Other unearthed demos from 1990 are Small Talk, Church Of Your Heart, Physical Fascination, Things Will Never Be The Same, I Remember You and not least the future single B-side The Sweet Hello, The Sad Goodbye – one of the strongest songs that never made it to the album. It would however become a much-loved track by Roxette fans – the “Roxers” – and recorded by many artists, among them American singer Laura Branigan.

Sweet Thing is another one of the many songs written and demoed for the new album, giving the listener a more complete insight into the making of this classic pop album. The Joyride (30th Anniversary Box Set) is out now, get it, here.  


joyride 30
'Joyride 30th Anniversary Edition'


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