Dead Heads and sneaker heads unite – legendary rockers, Grateful Dead have teamed up with Nike for a new range of sneakers, combining classic tunes and classic footwear into one very colourful collaboration – it's a stroke of genius for enthusiasts of both!
The Grateful Dead x Nike SB Dunk Low takes inspiration from the rough-cut style of the band’s dancing bear mascot – which first appeared on the back of the Dead’s 1973 live album, History of the Grateful Dead, Volume 1 (Bear’s Choice) – with a range of three bright and furry colours – dayglow green, yellow, and orange. The classic Nike Swoosh features on the side of the low-cut sneaker, while Grateful Dead’s Steal Your Face logo is affixed on the underside. You’ll also find a small zipper pocket on the inner tongue for stashing … your valuables.
In a promo trailer, Nike recruited pro skaters from around the world to road test the new range of sneakers. From the Dead’s own San Francisco stomping ground, to Barcelona and Tokyo, various professional skateboarders bust some pretty impressive tricks in the fuzzy kicks, all to the tune of “Cumberland Blues.” Watch below.
Grateful Dead x Nike SB | #WeAreEverywhere
The Grateful Dead x Nike SB Dunk Low will set you back $110 USD and drop on July 24th via Nike’s app SNKRS and select skate shops. Check them out here.
It's been a busy year for the band! Last month, in collaboration with North Coast Organics, Grateful Dead also launched a range of vegan deodorants in five distinct scents … Skull & Roses (lavender + rose), Sunshine (blood orange + bergamot), Workingman’s (cedarwood + juniper), Timber (douglas fir + sage), and Unscented. You can get some for yourself, or your favourite Dead Head, here.
Listen to Grateful Dead's Workingman's Dead album, which celebrates its 50th anniversary this year, on Spotify:
Listen to Workingman's Dead on Apple Music:
