The Pretenders have just shared a vivid new music video, created entirely under lockdown for recent single "The Buzz" from their upcoming album, Hate for Sale, out July 17th. Director, John Minton found a creative way around the shortcomings of quarantine conditions to produce this trippy arthouse clip, perfectly suited to the song’s central theme of being consumed by love as if it were a drug. Watch below:
Pretenders | "The Buzz"
"I think we all know that love affairs can take on the characteristics of drug addiction," Hynde has previously said in a statement. "The Buzz is about that. Not mine, of course … I’m never obsessive, never obsessive, never obsessive."
Chrissie Hynde co-wrote all of the songs on Hate For Sale with Pretenders’ guitarist James Walbourne. It’s also the band’s first album to feature founding drummer Martin Chambers in 21 years. Along with “The Buzz,” Pretenders have so far released the album's title track, “Hate for Sale” which Hynde has previously described as a “tribute to the punk band I considered the most musical of the genre … The Damned.” And the sultry R&B slow jam, “You Can’t Hurt a Fool.” Listen Below.
Pretenders | “You Can’t Hurt A Fool”
Hate For Sale was originally scheduled for release this Friday, May 1st, but has now been pushed back until July 17th due to the coronavirus pandemic. Pre-order the album here.
Listen to the first three singles from Hate For Sale on Spotify:
Listen to Hate For Sale on Apple Music: